To promote the beer and campaign Carlsberg used the power of global fan Facebook networks and celebrated its sponsorship and commitment to Liverpool FC. To support Liverpool FC in the final of the 2019 Champions League season, Carlsberg created a special red beer to match their football kit. Facebook Social Media Campaign: Carlsberg So whether your business is new to social media marketing, or a seasoned veteran, these campaigns can give you insight into running campaigns that consumers respond to. We’ve done some research to showcase five successful campaigns that made waves across social media platforms. While Pew Research found that 65% of people said social media was having a negative impact on society, only 10% believed it had a positive impact.Īs a business owner, it's clear that using social media to your advantage is critical, but do you know how to maximize the impact of your social media marketing campaigns? Do you know what your goals should be and how to achieve them?

The bad news? Review Trackers reports that 94 percent of customers say a bad review on social media has convinced them to avoid a business. Marketers now recognize the power of networks such as Facebook, YouTube and TikTok to attract, engage and convert customers. Nearly every successful business uses social media platforms for its marketing campaigns.

Digital activations 2020